Work undertaken for Doggett Jones

To support communication within the agricultural sector, Castrol required an animated video to highlight key wear points and demonstrate how their lubricants protect critical components in heavy-duty agricultural vehicles.

Working from a clear technical brief, I collaborated with a specialist illustrator to develop a clean, silhouette-style storyboard that visually mapped out areas of potential wear and damage under demanding conditions. Once approved, I animated the full sequence in After Effects, using layered motion and dynamic transitions to keep the content engaging while maintaining technical accuracy. The final video was used across B2B channels to educate and inform dealers, OEMs, and internal sales teams.