Work undertaken for Doggett Jones

Not all PowerPoint projects are presentations — some are full toolkits designed for localisation across global markets. The Big Bike Specialist (Thailand Pilot) project began as a request for large-format signage artwork and brand guidelines for a pilot in Thailand, but quickly expanded in scope.

As the project developed, I created white room visualisations for workshop environments, along with clear production guidance for both digital print and vinyl materials — much of which required technical research and problem-solving to present effectively. The project evolved into a full customer journey exercise, requiring visualisation of POS and merchandise items, as well as a rollout strategy for branding across multiple workshop types.

The final toolkit, delivered in PowerPoint for ease of translation and adaptation, supported Castrol’s regional teams with everything needed to activate the programme consistently and at scale.

*Disclaimer: This presentation was created for use by Castrol. It is shared here strictly for portfolio purposes and is not intended for public distribution. All content is the intellectual property of the client and must not be copied, reproduced, or repurposed in any form without prior permission.