Work undertaken for Doggett Jones

Castrol aimed to target the Commercial Vehicle (CV) sector with tailored communications for individual industries, all unified under a consistent visual identity. Building on a previous campaign, I developed new key visuals for four core sectors: on-road truck and bus, construction, mining and quarrying, and agriculture. Due to OEM licensing restrictions, I sourced generic 3D vehicle models and rendered them in Adobe Dimension, ensuring consistent angles, lighting, and focal length across all visuals. I then enhanced the renders in Adobe Photoshop, adding realistic motion blur, scuffs, wear marks, and reflective lighting to give the vehicles a more natural and dynamic presence — including window treatments to disguise the absence of drivers.

Deliverables included a comprehensive suite of assets: multi-sector key visuals prepped in both CMYK and RGB for cross-channel usage; artwork adaptable for OOH, print ads, and posters; a detailed product brochure; animated web banners and social media carousel content; and an accompanying product database built in Excel for deployment.