Work undertaken for Doggett Jones

Ahead of the rebranded packaging rollout, Castrol required an animated video to communicate the improvements in the new label navigation system and generate excitement among internal stakeholders and global marketing teams. The aim was to highlight how the refreshed packs would enhance on-shelf standout and ultimately drive sales.

Working from an initial storyboard, I created a visually engaging animation in After Effects — using dynamic transitions, illustrated elements, and motion graphics to clearly convey key updates while reinforcing the premium quality of the new design. The final video was used across internal channels to support the global rollout.

* Video shown for animation demonstration only – audio has been removed.