Work undertaken for Doggett Jones

Before the global rollout of the refreshed packaging, Castrol commissioned an internal-facing video to introduce the rationale behind the redesign to key stakeholders and marketing teams. The aim was to communicate the strategic thinking behind the update — particularly the improved label navigation — and set the tone for the full rebrand rollout to come.

The video centred around a filmed interview with a senior Castrol manager, highlighting the business need for clearer pack communication and stronger shelf presence. I was responsible for editing and producing the final video, adding motion graphics to reinforce key messages and create a polished, engaging piece for internal distribution.