Work undertaken for Doggett Jones

Tasked with developing a distinct yet cohesive identity for Castrol PowerBoost, a performance-enhancing technology within the Castrol EDGE range of full-synthetic engine oils. The identity needed to align seamlessly with the existing Castrol EDGE portfolio while clearly communicating a focus on superior engine power and acceleration. The final design solution conveyed innovation and high performance, and was successfully deployed across a full spectrum of brand touchpoints — including packaging, print, digital, and TV/film.