Starter Guide

Work undertaken for Doggett Jones

Castrol PPT Starter Guide

PowerPoint presentations may not excite everyone — but I approach them with full creative energy to bring clarity, personality, and impact to every slide.

For this internal project, Castrol wanted a starter guide for new employees and interns, supporting their commitment to building an inclusive culture across their workforce. Working within Castrol’s flexible brand guidelines, I brought the content to life through thoughtful layout, headline copywriting, strong typographic hierarchy, custom iconography, and effective use of negative space and colour blocks. Rather than cramming text-heavy slides, I broke the copy into digestible sections across multiple slides, occasionally using a two-column layout to give it more of a brochure-like rhythm.

The final result was a polished, engaging deck that elevated Castrol’s professional image — and directly led to further presentation commissions based on the impact of my content handling and layout design.

Starter Guide
Starter Guide
Starter Guide
Starter Guide

*Disclaimer: This presentation was created for internal use by Castrol. It is shared here strictly for portfolio purposes and is not intended for public distribution. All content is the intellectual property of the client and must not be copied, reproduced, or repurposed in any form without prior permission.