Work undertaken for Doggett Jones

As part of the Castrol global rebrand, the packaging moved away from the previous CGI-led  ‘Oil in Action’ Olympus design and returned to a more classic aesthetic reminiscent of Castrol GTX. While the new minimal design worked well on-shelf, it appeared overly flat across communications. The brief was to digitally enhance the pack visuals to introduce drama and reinforce a premium feel, without compromising the clean label design.

Working from single-colour 3D renders, all eight pack colour variants were digitally retouched — with highlights, shadowing, and subtle depth treatments added to create standout and dimension. In addition, label guidelines were updated and adapted to create variations for OEM partners, ensuring full compliance with the Castrol master brand system.