Project Overview

A chance encounter with a passionate classic car enthusiast led to the creation of a brand identity for Classic Occasions — a new venture offering chauffeur-driven services in a beautifully restored Humber, available for weddings, special events, and period film/TV productions. As William neared the end of the car’s restoration, he shared a vision for a brand that captured the elegance and craftsmanship of classic automotive design. He was particularly drawn to the idea of a logo inspired by the distinctive styling of vintage steering wheels.

I conducted visual research based on details from the car and developed a refined, minimalist line illustration that subtly echoed the elegance of a classic steering wheel. The identity was designed to feel timeless, premium, and true to the character of the vehicle.

Deliverables included the final logo artwork, a full stationery suite (including business cards, letterheads, and contact forms), and a multi-page website designed and built in HTML. The website showcased the services on offer, highlighted the car’s history and restoration journey, and included a gallery.