Project Overview

I was approached by Helen Martin — a truly inspiring individual with a mission to support others through the overwhelming noise of over-consumption and self-doubt, which so often impacts mental health. Before beginning the creative work, I took time to fully understand the philosophy and practice behind Intuitive Energy Healing, but what resonated most with me was Helen’s vibrant, compassionate personality and her infectious positive energy.

The goal was to create a brand identity that reflected not only the essence of the healing practice, but also Helen’s warmth and optimism. The final design features a calming monogram encircled by radiant energy — incorporating symbolic elements such as the moon, sun, and stars to evoke a sense of universal alignment and holistic wellbeing.

A strong supporting emblem was developed, along with a rich library of bespoke illustrations to accompany Helen’s pull-out quotes and social content. Final deliverables included the brand identity, emblem, branded stationery, artwork for merchandise, and a full suite of illustrations formatted for social media use across Instagram and Facebook.