Past commercial work

LCUK wanted to increase engagement with students considering careers in the licensed retail sector — either during their studies or after graduation. Previous materials lacked a youth-focused tone and visual appeal, so I set out to create something more dynamic and relevant.

I designed a unique half-quad folded leaflet, combining bold graphics and targeted messaging, which was distributed at freshers’ events across universities to spark interest in LCUK opportunities. Following its success, I went on to produce a full welcome pack, delivered to bars and restaurants, to promote student employment with LCUK and support those taking their first step into the industry.

*Disclaimer: All work produced whilst employed at Fellingham Watts.