Work undertaken for Doggett Jones

This brochure, titled Research in Social Sciences, supported the National Data Strategy’s aim to highlight how access to appropriate data underpins meaningful progress in social science research.

To reflect this, the design used layered duotone imagery featuring people across a full age demographic — from children to the elderly — representing the broad spectrum of society that research touches. Overlaid binary code (zeros and ones) visually conveyed the idea of data collection and digital insight, reinforcing the role of structured information in understanding societal change.