Past commercial work

Working with a data recovery company specialising in retrieving data from fire and water damage during natural disasters could have led to a heavy, sombre approach. Instead, I wanted to find a positive spin — something that conveyed resilience and determination in the face of adversity.

I chose an image of a milkman delivering bottles during the Blitz in WWII, which perfectly embodied the idea of carrying on despite difficult circumstances. Paired with the tagline ‘Business as usual’, the concept brought a relatable and uplifting tone to the brand.

The design was applied to a mousemat and accompanying collateral materials, surprising the client with a fresh, optimistic angle they thoroughly enjoyed sharing with customers and suppliers.

*Disclaimer: All work produced whilst employed at Hargreaves Design Associates.