Project Overview

The founder of Walsh uPVC, a small start-up, had a clear vision but needed help translating his ideas into a cohesive, professional brand. This project was rooted in close collaboration — developing visual concepts based on ideas that were clear in his mind, but difficult for him to articulate or bring to life.

I guided him through how a brand identity functions across real-world applications — from business cards and embroidery to signage, van livery, and digital platforms.

The final logo features a pictogram of a uPVC spray gun within a house icon, spraying vibrant primary colours — a nod to the wide colour range available, which many customers may not be aware of.

Deliverables included logo assets for use across all communications, and a clean, single-page website featuring key service information and a gallery of project examples. To add engagement and better demonstrate the transformation process, the site also included an interactive before-and-after slider image feature.