Project Overview

This project involved creating a bold, roadside-visible identity for a paving and landscaping business, aimed at attracting attention from passing business commuters. The full scope of deliverables included brand identity design, tagline development, van livery, printed marketing materials (leaflets and posters), a one-page website (built in DIVI), and supporting drone footage for added digital engagement.

A key part of the brief was to develop a memorable tagline that would set the business apart. Following brainstorming sessions and local market research, the phrase “Outdoor Living Specialists” was chosen — a message designed to inspire people to transform their gardens into social spaces for friends, family, and everyday enjoyment.

The result is a clear, confident brand presence that balances simplicity with strong visual impact — both on the road and online.